From Abercrombie to Zappos, retailers and etailers in the fashion industry are embracing the Internet. Likewise, marketers of hair and make-up and other beauty products are leveraging all forms of digital media, including digital video advertising, social media, mobile, content marketing, gamification, and Big Data, to engage more closely with their consumers.
Our Brand Innovators Fashion Week event will provide an opportunity for brand marketers from Fortune 500 and other leading brands to learn, share, and connect with each other.
This event will take place at the Time-Life building in Manhattan, conveniently located on Sixth Avenue and 50th Street. Dress is casual, it’s Friday!
“The proliferation of media platforms continue at a dizzying pace. Understanding how your consumer interacts with each touch point is critical to developing Marketing plans as well as honing the tone of your message. I look forward to discussing and listening to how other brand marketers approach the planning process in this time of unprecedented communication options.”
— Robert Genovese, Vice President of Media, Kenneth Cole Productions
“I look forward to listening and discussing with other beauty & fashion marketers how they are leveraging digital to build stronger and more meaningful relationships with their consumers.”
— Debora Koyama, AVP Marketing, L’Oréal USA
“I look forward to discussing how social media can amplify brand messaging and sponsorships to fashion minded consumers.”
— Alexa Harnett, Digital Event Marketing Specialist, Mercedes-Benz USA