Subject to change
Host: Jennifer Chan, Senior Fashion Editor at E! Online; On-Air Host and Style Expert
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Co-Chair: Rachel Weiss, VP Digital Strategy and Innovation, L’Oreal
It’s been estimated that women influence as much as 85% of all purchases, from autos and consumer electronics to luxury goods and healthcare, yet many brand marketers overlook this important fact. What are the winning strategies for marketing to women, and reaching them in the digital age? Leading brand marketers discuss the secrets to their success.
Moderator: Jeff Rosenblum, CEO, Questus
Jenny Briggs, VP Product Management, Western Union
Samantha O’Neil, SVP, Integrated Marketing, Fidelity Investments
Leslie Dance, VP Worldwide Brand Marketing and Communications, Eastman Kodak
Kerry Bohm, Director of Marketing, Living Proof
Cynthia Rowley, Fashion Designer and Founder, Cynthia Rowley Collection
Jennifer Chan, Senior Fashion Editor at E! Online; On-Air Host and Style Expert
Great brands consistently deliver value to their customers and invest in marketing to drive customer loyalty and attract new customers. To thrive and grow rapidly, fashion and luxury brands, in particular, must build strong emotional connections with their consumers. Leading brand marketers in the fashion industry have learned how to leverage digital media and evolving advertising technologies — including digital video advertising, social media, mobile, content marketing, gamification, and personalization — to boost engagement with their consumers and convert this relationship into sales. At the end of the day, the ability to create compelling consumer experiences online will define the success of brands in the fashion industry for years to come. Who gets it?
Moderator: Jennifer Chan, Senior Fashion Editor at E! Online; On-Air Host and Style Expert
Katherine Brodie, Sr. Marketing Manager, E-Commerce, C. Wonder & Monika Chiang, Burch Creative Capital
Lindsay Knaak-Stuart, Director of Marketing Strategy, kate spade
Katia Beauchamp, Founder and Co-CEO, Birchbox
A look at how Birchbox is revolutionizing online-shoping by creating a 360 degree experience that inspires new consumer demand, and then fulfills that demand. Birchbox has successfully positioned itself at the intersection where efficiency meets delight, and where brands and consumers both win big.
Ajay Ramachandran, Chief Marketing Officer, Dynamic Signal
A detailed analysis of the untapped social media opportunity in the fashion industry to leverage fans, influencers and customers to promote the brands and products they love. The analysis will explore the Earned Media Value potential that most brands can unlock by engaging its audience via social and mobile. We will examine the potential reach and impact that a brand’s audience can create by driving social media impressions, content, traffic and revenue. We’ll look at the sometimes hidden influential voices in fashion and how they reach and influence their audience every day.
Technology is impacting virtually every aspecting of the marketing function and fundamentally changing how brands engage with their consumers. To adapt to this change, many large corporations are setting up innovation offices and ‘intrapreneurship’ programs. Fortune 500 and other leading brands are also collaborating more closely than ever with start-ups and other emerging technology companies. Learn how some of the most progressive companies in America are transforming their corporate culture in the fast paced digital era.
Moderator: Joe Doran, CEO, Rallyverse
Lisa Walker, VP Open Innovation, Campbell Soup Company
Rachel Weiss, VP Digital Strategy and Innovation, L’Oreal
While the Internet has empowered consumers to talk about their favorite brands, it has also enabled them to put their money where there mouth is. According to eMarketer, consumers will spend over $41 billion on fashion online this year! From bras and belts to shirts and shoes, there is virtually nothing that you can’t buy online and have delivered directly to your home. eCommerce companies seem to be popping up over night, to fill every niche, while established brands, retailers, and designers court consumers as well. Flash sales are now a part of our culture and brands are targeting all of us with personalized offers. The digital transformation of the fashion industry is no more apparent anywhere than on the impact that eCommerce is having on the shopping experience, and the bottom line for both e-tailers and retailers. Learn how to ring up big sales online from our panel of experts.
Moderator: Scott Allan, Senior Vice President, Global Marketing, Rakuten LinkShare
Robyn Foo, Director Acquisition Marketing, Gilt Groupe
Amanda Greenberg, Digital Marketing Manager, Philips Consumer Lifestyle
Brian Buchwald, Co-Founder & CEO, Bomoda
Deborah Curtis, VP Entertainment Marketing & Sponsorships, American Express
Derek Pacque, CEO, CoatChex
Word-of-mouth has always been a crucial factor for launching new brands and surviving in the trend-setting fashion industry. Today, social media has provided brand marketers with the ultimate tools to spur peer-to-peer promotion of their clothes, shoes, and accessories. Fashionable consumers are helping to spread the word about their favorite designers and looks everyday on Facebook, Pinterest, Tumblr, Twitter, Intstagram, and StyleCaster. These ‘fashionistas’ have now become the ultimate arbiters of taste and style, and courting these brand advocates could be the single most important thing that fashion designers can do to build their brands. What’s your social media strategy?
Moderator: Ragy Thomas, CEO, Sprinklr
Grace Atwood, Director of Social Media, BaubleBar
Deena Bahri, VP Marketing, Birchbox
Aliza Licht, SVP Global Communications, Donna Karan International
Drawing the most fashionable, cool crowd is critical to making a brand hot whether that be in the fickle world of fashion or in the mysterious world of the nightlife business. Music can play a crucial part in making your brand stand out from everyone elses. Learn the magic of leveraging music to create a buzz worthy brand that cuts through the media clutter.
Moderator: Elliot Lum, VP Strategic Marketing, Columbia Records
Kipton Cronkite, Co-Founder & Chief Creative Officer, @60″
Debora Koyama, AVP Marketing, L’Oreal USA
Damion Luaiye, Creative Director, Gramercy Park Hotel
